John Gerzema: Hyper-Local Legal Tender – PSFK

Norman Rockwell (pre-1923)

Image via Wikipedia

In Western Massachusetts locals have created their own currency called Berkshares named after the Berkshire Mountains to help local retailers, restaurants and service people survive competition from national chains that were moving into small mountain towns. Thirteen bank branches, along with many businesses in the community, agreed to exchange dollars 100 Berkshares can be bought for $95, offering shoppers a 5% discount. Local artists designed the Berkshares as elegant bills, in denominations from one to fifty. Each bill shows the figure of a famous person from the region such as Norman Rockwell, Herman Melville, W.E.B. DuBois.

via John Gerzema: Hyper-Local Legal Tender – PSFK.

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